Entrepreneur.
Author. Trainer.
Dad.
I’m Chris Ciunci. I founded a Boston marketing agency, grew it onto the Inc 5000 four times, and sold it. Today I run Skayle 360, teaching the owners of small companies how to grow, and I wrote the book on it. I live in Rhode Island, work in Boston, and I am the father of two sons I could not be prouder of.
A few facts
- Born and raised in Rhode Island
- Swarthmore College, BA
- Yale School of Management, MBA
- SBA Small Businessperson of the Year
- Founded TribalVision in 2010, sold it in 2024
- Four-time Inc 5000, five-time Best Places to Work
- Founder of Skayle 360, author of SCALE UP
- Father of Jack and Shane
About me
I started TribalVision in 2010 with no clients and a conviction that small companies deserved the same marketing thinking the big ones paid for. Over fourteen years we worked with more than 500 of them, made the Inc 5000 four times, were named a Best Place to Work five times, and grew at 14% a year. In 2024 I sold the agency.
What I had learned by then was that marketing alone never fixed a company. Growth came when the owner had a real plan, a team that stayed, a clear message, a pipeline that didn’t depend on referrals, and lately, a sensible way to use AI. So I started Skayle 360 to teach exactly that, in a small room, to owners like the ones I used to serve.
I teach every session myself. I would rather do that than build a company I have to manage from a distance again.
On fourteen years of TribalVision
What I do now: Skayle 360
A growth training firm for small businesses. Live, instructor-led, taught in a small room, and for Massachusetts employers with 100 or fewer people, paid for by the state through the Workforce Training Fund Express Grant.
The SCALE UP program
Five modules over ten weeks, two afternoons a week: strategic planning, building your team, marketing strategy, lead generation, and AI for growth. You work on your own company the whole way through, using the same templates I used to run mine, and you leave with a written growth plan, a marketing plan and a lead engine, not a binder of notes. More than 300 Massachusetts leaders have been through it.
See the full programThe CEO Roundtable
Eight owners at one table, meeting through the year with a structured agenda and their real numbers. Each session pairs a growth topic I teach with time on one member’s live issue, whether that is a hire that isn’t working, a pricing decision, or how to put AI to work in the business. Members take turns hosting at their own companies and bring what they have actually tried. It is confidential, it is small on purpose, and for most of the people in it, it is the closest thing to a board of directors they will ever have. Covered by the same Express Grant as the training.
About the roundtable
The book
SCALE UP: Unlocking Your Company’s Growth Potential is the playbook behind the training. Five modules in the order I teach them, each ending with something you actually produce: a strategic plan, a retention plan, a marketing strategy, a lead engine, and a way to use AI on all four. I wrote it for the owner who can’t take fifty hours off but still wants the method.
Get the bookTen things I believe
I wrote these for Jack and Shane years ago and posted them on our family website. They still hold up, at home and at work.
- 1A genuine thirst for learning beats strategy every time.
- 2The smartest person in the room is often the one listening quietly in the corner.
- 3Silently, always hold yourself to a higher standard.
- 4The best test of a person’s character is the way he or she treats those with less power.
- 5The greatest risk in life is to play it safe.
- 6People who talk about how hard they work should raise a red flag.
- 7He who says he can and he who says he can’t are both usually right.
- 8A true leader leads by action, not by words.
- 9Success in life is not how hard you can hit, but how hard you can get up and keep moving forward.
- 10Being kind, positive, driven, humble and funny are the five most important traits anyone can have.
Jack and Shane
Whatever else is on this page, my greatest accomplishment in life is having two sons who are kind, humble and hard working. Jack is finishing at Wake Forest. Shane graduated from high school this spring and is off on his own road now. The house is quieter than I would like.
I tried to teach them a few things along the way: that attitude is the one thing you actually control, that the credit belongs to the person in the arena, that showing up on time, prepared and coachable costs nothing, and that the real measure of a person is how he treats someone with less power than he has. I am honestly not sure how much was the teaching and how much was just them. Either way, they turned out better than the lessons.
Get in touch
If you run a small company and want to talk about growing it, email me or grab fifteen minutes on my calendar. I answer everything myself, usually within a business day.
399 Boylston Street
Boston, MA 02116