Video


How do you get an attention-deficient and time pressed public to quickly learn enough about the key benefits you offer? This is a problem all marketers face. So when I started TribalVision, I decided the best way to stand out and create a 'wow' with my audience was to use video to tell a story rather than use the traditional approach of using words to describe a product. The new age of marketing is all about telling stories, so my first goal was to tell a story that business owners could relate to. I actually established the business owner as the main character of our story, which unfolds through a sequence of animated illustrations. I thought it was a great solution for promoting my company's brand in a memorable and telegraphic way. A typical prospect is going to visit 5 to 10 websites before he/she decides which firms to engage with. So more than ever, you need to establish some wow factor to cut through the clutter. A memorable story can do just that.