Presentations

7 tips to get the most out of your outsourced marketing firm

As a seasoned outsourced marketing firm, we’ve seen our fair share of clients, and the wide range of personalities with which they come. Some client management styles are a catalyst for growth, while others clearly stand in the way. Given this reality, we are offering up 7 tips on how to get the most out of your relationship with your outsourced marketing firm so that your probability of marketing success will be maximized.

Marketing in the Trenches

In my experience, I’ve found that the growth of a company typically has less to do with traditional marketing tactics and more to do with initiatives outside of the standard definition of marketing. It used to be that business owners would think to themselves, “Since I need to grow, let me hire a couple of people and they can take care of that for me. My marketing department will recommend such-and-such tactics, which will help us achieve such-and-such results if we employ them.”

SEO best practices to maximize your Google ranking

TribalVision and SEOBoston provide marketing and SEO consulting An entrepreneur with 20 years of marketing experience, Chris Ciunci is the founder and CEO of TribalVision – an outsourced marketing department for hire for small and mid-sized businesses. Chris oversees the firm’s strategic direction, client work and business development efforts. Chris works closely with clients, partners, and employees to develop comprehensive marketing strategies that revolve around generating new busines.

Marketing for growth

Three key trends influence the macro environment of today’s jewelry industry With consumer appetite for jewelry growing, annual global sales are expected to grow 5-6% annually. With the industry changing rapidly, however, jewelers must be aware of and prepared for the trends affecting the market. Globalization and Consolidation Growth of Branded Products Reconfigured Channel Landscape McKinsey, “A multifaceted future: The Jewelry Industry in 2020.”

Marketing to the World in the digital age

Across all industries and verticals, statistics show that traditional marketing is broken 18%Of TV advertising campaigns generate a positive ROI 54¢ Is the average return in sales for every $1 spent on outbound marketing 7%Of companies have achieved leading edge performance with digital marketing 79%Of marketing leads are never converted into sales due to poor lead nurturing The old ways of marketing just aren’t working anymore, and many are ill prepared to capitalize on newer, more targeted marketing tactics Sources…

Developing a strategic marketing plan

Three key trends influence the macro environment of today’s jewelry industry With consumer appetite for jewelry growing, annual global sales are expected to grow 5-6% annually. With the industry changing rapidly, however, jewelers must be aware of and prepared for the trends affecting the market. Globalization and Consolidation Growth of Branded Products Reconfigured Channel Landscape McKinsey, “A multifaceted future: The Jewelry Industry in 2020.”

Key tools to
streamline growth

Maintain organization with your team through familiar and customizable interfaces Creates a single reference point and/or Gantt Chart for your entire team to access Tool 1: project tracking tools will keep your marketing initiatives organized Build a template for your projects for other managers to access (i.e., website build timeline)

Impactful tactics for manufacturers

Digital resources provide manufacturers with the tools to “pull” in customers Social Media Paid Search Your website should be both the face of your company as well as a tool for your customers Leveraging LinkedIn and Pinterest to strengthen your online presence and outreach to your audience Allows you to target customers who are already likely to be interested in your products Building a Better Website Marketing Automation Automate your marketing efforts, gather additional customer intel and maximize your sales efforts Tools to show your ads to…

Marketing redefined

Across all industries and verticals, statistics show that traditional marketing is broken 18%Of TV advertising campaigns generate a positive ROI 54¢ Is the average return in sales for every $1 spent on outbound marketing 40%Of CMOs feel unprepared to meet consumer expectations about marketing in the future 7%Of companies have achieved leading edge performance with digital marketing 79%Of marketing leads are never converted into sales due to poor lead nurturing.

10 marketing tips to drive topline growth

Research1 Messaging & Positioning2 Tactical Deep Dive3 Asset Development4 Marketing Dashboard w/ KPIs 5 Tactical Implementation6 Develop a strategic plan that will serve as the roadmap for all of your marketing efforts Tip 1 A robust plan should consist of six key sections – beginning with market research, followed by messaging and positioning and eventually leading into an actionable implementation Gantt chart prioritizing tactical milestones.